Bhujia - An Irresistible Part of our Lives

After the origin of bikaneri bhujia, we see in every corner of the markets and marketplaces, halwais and other sweet makers are producing piles of crispy, fried and snackable bhujia. It has become a revolution in namkeen products for sellers as well as for buyers because the demand for bhujia is visible in the fact that there are over more than 200 small bhujia shops and local brands in Bikaner alone. 

Locals treat it as an essential to every meal as the people have been eating this form of namkeen for centuries. Bhujia is usually made from besan, but the Bikaneri version produced by Bhikharam Chandmal uses ground moth lentils too which makes it stand apart from all the other bhujia manufacturers. As bhujia became a hit namkeen as well as snack, the bhujia manufacturers got their first sweet, crispy taste of success. 

A customer would come to buy bhujia in greater quantities and enjoy it with family or friends while watching TV or hanging out. That's how impactful the revolution of bhujia is and little do we know how much of it will still continue to be an irresistible part of our lives.