Bhujia - An Irresistible Part of our Lives

After the origin of bikaneri bhujia, we see in every corner of the markets and marketplaces, halwais and other sweet makers are producing piles of crispy, fried and snackable bhujia. It has become a revolution in namkeen products for sellers as well as for buyers because the demand for bhujia is visible in the fact that there are over more than 200 small bhujia shops and local brands in Bikaner alone. 

Locals treat it as an essential to every meal as the people have been eating this form of namkeen for centuries. Bhujia is usually made from besan, but the Bikaneri version produced by Bhikharam Chandmal uses ground moth lentils too which makes it stand apart from all the other bhujia manufacturers. As bhujia became a hit namkeen as well as snack, the bhujia manufacturers got their first sweet, crispy taste of success. 

A customer would come to buy bhujia in greater quantities and enjoy it with family or friends while watching TV or hanging out. That's how impactful the revolution of bhujia is and little do we know how much of it will still continue to be an irresistible part of our lives.

"Significance of Bhujia"

Bhujia over the years has become one of the essential parts of one's day-day meal. Bhikharam Chandmal is one of the leading bhujia manufactures and produces a wide range of namkeen products that are made with a touch of tradition and a pinch of culture.

There are many types of bhujias but when we talk about tradition and culture, bikaneri bhujia is the first thing that comes to our mind as bikaneri bhujia is not only a bhujia but have become a source of happiness for people across the country. 

Bhujia is a crispy snack prepared with moth beans and besan in a very traditional style. A Marwari's morning starts with bhujia in poha and ends with bhujia with dinner. It has become inevitable and one cannot restraint from a crispy snack just like bhujia and that too bikaneri bhujia by Bhikharam Chandmal.

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HOW MANUFACTURING OF BIKANERI BHUJIA STARTED?

Indeed, the history of the world fame Bikaneri Bhujia is the history of Bhikaram Chandmal. The group started manufacturing Bhujia as long as 125 years ago as a small-scale industry in the erstwhile state of Bikaner, in the heart of "Thar Desert". It was started by late Tansukhdas Agarwal. He used to manufacture BARI (a local home made dry vegetable) manufactured by Moth Dal (Kidney beans) flour. Once, when he fried these BARI in frying pan, he found it very tasty. He named this new product BHUJIA that means 'fried product'. Thus, he invented the new product, which is now world fame.

His son Bhikharam and grandson Chandamal joined him in his business. They improved the quality of Bhujia. The father and son duo got patronage from the Maharaja of Bikaner and were also awarded suitably. Bhujia became more popular as it was included in the list of favorite snack food in the Darbar of Bikaner.

A city surrounded by sand dunes in the heart of the “Thar Desert” can offer only hostile climate and crispiness in the form of sand particles. There, a man visualized creating something new, which can make Bikaner popular the world over. This new thing has inheritance of crispiness, that adds to its splendor. Today, Bhikharam Chandmal is a household name wherever Bhujia and namkeen are used. First inventor and now the pioneer - BRCM has achieved this position just because of its quality, hard work, workmanship and a zeal to provide its customer the best of breed of in the field of eatables.

The group has three manufacturing units in Bikaner with varied prospects at each unit. These units are located at different places in Bikaner.